Brand Strategy

EXXONMOBIL LUBRICANTS INDONESIA

In 2022, we were trusted to handle the strategic plan to develop the Business Connexion Group (BCX) ecosystem of potential partners.

mySOOLTAN by TELKOM INDONESIA

In 2021, PT Telkom Indonesia trusted us to assist in making a strategic brand plan by combining 3 apps: Qren (for QR payment), Bonum (for online store), and Sakoo (for online cashier) in 1 useful application "My Sooltan" that can be used for helping UMKM in running its business. We also, helped them to create the logo and the tagline "Sooltan Mah Bebas".

INDIHOME

We were trusted by Indihome to handle the brand strategic plan to develop their tagline "Aktivitas Tanpa Batas" and gave them campaign recom- mendations in 2021.

TITIPKU

Titipku is an application intended for customers to do online shopping at the traditional market. By the objective of the brand, we were allowed to assist in making their strategic brand plan by creating their tagline "Me Time Jalan Terus, Belanja Kami yang Urus." Other than that, we also gave them a campaign recommendations.

LAUKITA

Laukita was trust us to handle the brand strategic plan by creating the tagline "Biar Hectic, Tetap Otentik".

Brand Strategy

TVC PERMATABANK

During 2012 – 2014, we were trusted by Permata Bank to handle their Television Commercial (TVC) campaign, such as “Jutaan Keluarga Satu Bank”, “PermataTabungan iB Haji”, “PermataBank Preferred”, “Permata Priority”, etc.

MYSOOLTAN by TELKOM INDONESIA

in this project, we helped MySooltan by giving insight into the storytelling of their Television Commercial (TVC) “Download Aplikasi MySooltan Bisa Langsung Jadi Sooltan” dan “Panduan Menggunakan Aplikasi MySooltan”.

LAUKITA

Beside assist in creating a brand strategic plan for Laukita, we also assist in making a Television Commercial (TVC) of Laukita for the sahur version “Lauk Asli Siap Saji untuk Sahur Otentik”.

Brand Activation

Road Show HVC “28th Telkomsel Prestige Gala Dinner”

Starting from June 2023, PT Trojan Power was trusted to handle the launch program of Telkomsel called Telkomsel Prestige that held in Makassar, Medan, & Surabaya. Link: https://drive.google.com/file/d/1jP3YxsUxfEX99olWyjbz7- ZlqM1f4_qjS/view?resourcekey https://drive.google.com/file/d/1Sk3laOPFcm2gGGR6G_9-j_4SDvkNRvN5/view?resourcekey

Konferensi Pers Pemilihan Logo Nusantara

On April 2023, We were trusted by Ibu Kota Negara (IKN) to handle press conference Voting Kick Off for IKN Logo powered by BNI.

Roadshow FMC “Mendadak Connect”

Starting from March 2023, PT Trojan Power was trusted to handle the collaboration program of Telkomsel Orbit & Telkom Indihome roadshow called Mendadak Connect that held in 16 cities of Sumatra and Java Island. Link: https://drive.google.com/file/d/1RwbSwdNplfpYJcFPkEEtcB_hfXA4Z_ox/view?usp=sharing

Telkomsel Siaga Ramadhan & Idul Fitri

Telkomsel Siaga RAFI (Ramadhan & Idul Fitri) is an annual internal corporate communication program where the BOD and senior leader of Telkomsel has the opportunity to spend time with the muslim orphanage. In 2023, PT. Trojan Power was trusted to handle this intimate and sacred charity moment at 4 cities (Aceh, Cirebon, Lombok & Banjarmasin).

Telkomsel Siaga Natal & Tahun Baru

Telkomsel Siaga NARU (Natal & Tahun Baru) is an annual internal corporate communication program where the BOD and senior leader of Telkomsel has the opportunity to spend time with the christian orphanage. In 2022, PT. Trojan Power was trusted to handle this intimate and sacred charity moment at 4 cities (Ambon, Medan, Solo & Bogor).

Digital Communication

DUNIA GAMES LEAGUE

In 2022, we was trusted to handle Dunia Games League by Telkomsel on Digital Communication, especially running on their Social Media Instagram (content planning, copywriting, design communication visual, and video material). Link: https://drive.google.com/file/d/19dINqVlEOWG g9rG-svmtYxSlsdRYFDdd/view?usp=sharing
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